- Drive traffic to your website
- Increase your SEO/ SERP
- Position your brand as an industry leader
- Develop better customer relationships
Drive traffic directly to the website:
Having a blog is a great opportunity to create relevant content for your customers and followers.
This is a perfect marketing tactic to drive traffic back to the website.
Once the blog strategy is lined out and launched it will be one of the foundations for all social profiles. The blog will consist of detailed write-ups, relevant visuals, infographics, and news releases. The blogs will include links pointing to different parts of the website. All of these aspects combined will give the readers a reason to click through the website, ultimately increasing the opportunity of converting them into paying customers!
Increase your SEO (Search Engine Optimization/SERP (Search Engine Results Page Rankings):
Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page.
All of the articles should include topics, categories, and specific key words in an organic fashion, that your business can be found with. The use of this targeted content marketing strategy will increase your odds of being found on search engines and boost the overall authority and ranking of the site.
Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.
Position your brand as an industry leader:
Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.
If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.
You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.
Your customers additionally benefit from the learning you provide them.
Develop a personal relationship with your customers:
Blogs provide another source to deepen the connection with your customer.
By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.
Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.
The site will contain information about the restaurant from the inside. Customers will get to know your brand and those within, creating trust and comfort with you.
If they have questions about a product you are writing about, we can respond directly to them on the website. Unlike many social sites, the blog will be searchable on your site. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.
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